Give people more information about what they may be looking for while showing that you're experts at what you do. People love getting things for free - and since they can be downloaded, ebooks are a welcome gift to offer in an introductory email. Content upgrades and gated content can go beyond what’s on your website and include things like ebooks, webinars, and coupons. But how do you do that? Give them something extra with content upgradesĪ content upgrade is a great reward for them taking the time to fill out a form! Much like someone getting a bump up from coach to first class, they'll be in for a more enhanced customer experience. You want to give them something that they'll like, instead of the digital equivalent of junk mail that will have them running to hit that unsubscribe button. Now it's time to send out that first email. Okay - you've gained some new fans who've given you their email addresses. Having their email addresses lets you send them content that could be key in turning that visit into a conversion. Embedding email, contact, and newsletter signup forms on a website, mobile app, or blog post can be important tools in building your email list.Ī website shouldn’t be a dead end. Much like any other embeddable content, using a Mailchimp form involves grabbing HTML embed code like the example below and pasting it into an element in your own design. They offer plenty of stylization options to help you keep your forms on-brand. There are a few ways to embed email signup forms, with services like Mailchimp offering embeddable signup forms that can be popped into a page with ease. Now's the chance to get them to go further by signing up for a newsletter or subscribing to your email list. Whatever the case, you've had them take that all-important step of coming to your website. Or perhaps digital ads are paying off and bringing in new people. Maybe you have inbound marketing content like blogs that have given your page a steady flow of organic traffic. People landing on your website are there for a reason. Without further ado, let’s check out these 8 different embeds you can use in your content: 1. Embedding newsletter forms, email address captures, polls, and other elements that people can enter information into can give you more insight into who is landing on your website and help you connect with them further. Instagram, Vimeo, YouTube, Twitter, and other social media can be woven into content you already have, growing your audience, and further promoting all that you do.Ĭontent embeds aren't limited to social media - they can also gather more information from your audience. Why not pull some of this great content into your owned platforms like blogs, and other spots on your website where they can get exposure? This not only adds value to what you’re offering, but also helps gain followers. These are effective platforms for promoting who you are, but they can be like satellites orbiting a planet that is your brand. You’ve got great content out there - with multiple social media profiles and an audience full of people happily engaging with all that you post.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |